If I were to try and monetize my own personal blog, I first would try to incorporate sponsored social media posts. I feel that on social media in general, there are many “throwbacks” throughout Twitter, Facebook, etc. For this reason, I believe that this kind of technique would work well with my blog which is about all things 90s. I would also try and write an e-book and then sell it through my blog because I think there is so much material on my topic and so many different things to talk about that it could create an interesting book. I also think because so many people still like talking about the 90s, there is the potential to create and sell merchandise surrounding my blog if it were to ever become popular enough for t-shirts, coffee mugs, etc. And in terms of advertising, until I could familiarize myself more with this, I would start with Google Adsense because I think Google is reliable and a good way to start. However, once I gave myself time to familiarize myself more with advertising, I might consider choosing specific advertisements myself and reaching out to the companies who I feel are the most optimal fit for my blog.
Monetizing my blog would be a great way to make some additional money along-side my part-time job.
Unfortunately, due to the nature of my blog and the type of audience I have, certain strategies would probably prove to be ineffective. For example, I don’t believe I would be able to use sponsored social media posts because I don’t foresee any specific companies wishing to partner with my blog.
Though I could push for donations on PayPal, I am also doubtful that anyone would make a contribution to my blog. I feel most online donations are made to charities and/or people with large followings that have a story behind why they need the money. I don’t know if random people would be willing to donate money to me just for the sake of supporting both me and my blog.
For these reasons, I think the only practical monetization strategy for my blog would be utilizing affiliate ads. I’ve discussed products on Amazon in the past and linked to Amazon.com in those posts. Had I signed up for something like the Amazon Associates or eBay Affiliates, I could have attached a custom link that I could possibly profit off of should any of my readers use that link to make a purchase.
Another very practical option is the possibility of publishing and selling an e-book on my blog. This is actually something I have considered and would like to possibly do one-day. This would be my ideal way of making money because I feel like there’s something sneaky behind using affiliate links (even if it’s outright stated) whereas selling an e-book is no different from any other form of earning cash for something you worked on yourself.
I personally would choose Display Ads or Pay-per-click ads linking to relevant sites such as music festivals or ticket-buying sites for concerts. Also, I would make use of SEO to gain readers who will potentially click on the links and benefit my blog, as well as potentially sharing an experience with me. If I’m attending a concert and the ad for it is on my page, and a reader clicks on the link to buy tickets, it can give them further incentive to return to my blog to read about it and even comment on my account of the show/experience. It could have a cyclical effect based on readership and live experience to create a consistent audience and amount of material. Also, by generating revenue from these ad clicks, I would earn more money to go towards ticket and travel costs for shows and festivals, thus providing me with more content.
I probably would just stick with just using advertisements on my blog. More specifically, I would try and have advertisements for equipment maybe from big brand names like DICKS sporting goods or tennis warehouse just so the advertisements aren’t completely off topic. I generally probably would not want to monetize my blog even if the readership was fairly large. I feel making a couple of bucks off the side is pretty neat but at the same time I don’t think I would want to take my blog as a serious money making business. Although I am aware that you can make a lot of money off of blogging, I feel that kind of defeats my sole purpose of my blog which is to help people improve their game. I would do this free of charge so I probably would not want to try and make a huge amount of money off my viewers even if my readership was large.
If anything the highest I would go would be to try and sell some of my tennis rackets on my blog but even then I could just use websites like ebay or amazon to do so. There’s just really no need for me to ever really try and monetize my blog in my opinion.
Justin Wong, Dan Park
Tips for preventing Burnout
- Getting out of the current format of your blog, change it up a little. Avoid repetition and try something new (style, structure etc…)
- Change your environment where you type/blog
- Space out your posts so you’re not doing catch up in one night so you get more passion and it doesn’t seem like a chore
- Search for more ideas online through other blogs and maybe take your spin on these topics
- Experiment more with radical stuff like a guest blog post or a live blog post for example.
- Add a weekly blog topic (like part 1, part 2 part 3), this way you’ll always have something to write about at least every week
- Engage your audience more, comment on their comments and have more discussions
- Try and advertise your blog and get your word out there. This will allow for more readership which can promote your passion in a blog because you know you have such a large reader base
- Chat with your friends about your blog and maybe have them engage in a discussion to spark new ideas for your blog and any kind of future post
- Find a new idea / add on to your blog and see if you can mix the two together to create a more powerful and dynamic experience.
Krupal, Rocky, Jessica, Juliana
- Topic should be broad.
- Keep a list of ideas that you could possibly write about.
- Less text based.
- Guest blogs sometimes to get new perspectives.
- Be flexible with a schedule.
- Remind yourself of your long-term goals.
- Interact with your other bloggers to encourage one another.
- Try to reply or acknowledge comments that other bloggers provide.
- Hashtags are your friends!
- Check your stats once in a while.
- Utilize other types of media to entertain or get the attention of your audience.
- Spread the word to your family and friends because those are people who matter and will encourage you.
- If you get sick of writing, put up videos/photos/audio instead.
- Take a break for a few days for a breather.
- Crowdsourcing for ideas.
Carmen, Rebecca, Valeriya, Brooke, Erin
- Have a blogging schedule
- Read articles and blogs on your topic to inspire you
- Follow blogs that have the same topic as you
- Have friends follow you and keep tabs on you to motivate you
- Setting a reminder to blog
- Don’t overload your schedule, be realistic
- Blogging ahead of time when you know you’re going to be busy
- Blog when you are inspire so that when you go through a dry spell you have an archive
- Blog about something that interests you, that you can easily find content for
- Ask your readers questions so that you can be encourage by their responses to keep going
- Advertise your blog on Twitter with popular hashtags
Seyvona, Hector, Jade
1. Outline Content of Your Blog
Make sure you know what you want your blog to include and plan out what your posts will have.
2. Create a posting schedule
In order to make sure that you have time to commit to your blog and have a schedule of when to post in order to not get too busy when it is time to post.
3. Research your topic
Having research for your topic makes it easier to create a fulfilling post that includes a substantial amount of content.
4. Stick to the Posting Schedule
Make sure you plan out your time correctly so you do not feel burned out when you need to get blog posts out to the public.
5. Switch up your Environment
Try blogging in different environments. Change up the location so that you feel inspired by new scenery and can keep blogging.
6. Plan Topics in Advances
Having topics planned gives you an archive to look back on to find material to use for your blog if you are feeling like you have no new material to post.
7. Do not get discouraged
Negative comments does not mean you are doing a bad job, everyone is entitled to their own opinion. Also, do not get discouraged if you are not receiving a lot of feedbag. You can have ghost visitors who just do not comment on your post.
8. Use social networks to promote your blog
Try to spread the word about your blog if you are ready to go public.
9. Practice before going public
Make sure you get into the swing of blogging before you actually sign up for a blog domain name. You want to make sure this is the blog you can keep up with.
10. Have fun!
Enjoy your blogging experience, if you are not passionate about your post then no one will enjoy your content. If you do not have fun while you blog, you may become less motivated.
Chelsea. “7 Lessons I learned while working at college fashion.” College Fashion. 26 June 2014. Web. 30 October 2014.
Blogging on a large blog with multiple writers and editors can be similar to a real job, and the skills learned are different from those when managing a blog. Working in a team is something that people need to do in any and every career. Teamwork is necessary for success, because one person can not launch something big on their own.
But, when you’re the newbie at a job, it’s often frightening that you don’t seem to understand the standard procedures and lingo that everyone else is using. In these cases, “fake it ’till you make it” is sadly a necessary slogan to remember. It can help your self confidence to pretend like you know what you’re doing (even if you have no clue) and pick up cues from surrounding people on the way. Yet, at the same time, you need to know when to ask for help before you’re drowning in your own confusion. How do you balance this conundrum? The only way to learn is by trying. This skill can be learned during an internship, but it can also be learned when working for an established group blog, like Chelsea, a former writer for college fashion, did. In many ways, the comfort of remote location provided by the online communication is a good way to become acquainted with work-world balances an dynamics. While this will most likely be a more relaxed setting than a real brick-and-mortar job, it’s a good segway into getting comfortable with different roles that people in corporations and other workplaces have.
Workplaces also have rude and occasionally hurtful people. It’s helpful to learn how to have thick skin and now allow the spiteful things that are said hurt you. What better place to learn this than the Internet, a land of Trolls. While self-started blogs may have trouble with gaining comments or readers, established group blogs have the opposite problem- popularity on the Internet comes with the expectancy of rude comments. People can be truly mean and spiteful from the anonymous safety provided by the screen. If your content is out there, you need to be ready for those comments while Chelsea said it was hard to deal with at first, she later became used to it and looked past the mean posts to see proper constructive criticism that helped her grow as a writer.
Sukernik, Larry. Personal Interview. 20 October 2014.
I interviewed my friend Larry Sukernik, a successful accounting student and blogger. His blog on larrysukernik.com is well written, and while the posts are usually about technology, not accounting, he feels that having a blog has benefited his career in several ways. It displays his technological savviness, something that business people frequently see to be a plus. Larry says he frequently is asked about the blog on interviews, and it’s a good talking point to get into discussing something that he’s comfortable with and getting a good vibe going with the interviewer. Additionally, the presence of the blog were him apart from other applicants. Blogs are not common in the accounting field, so the presence of one creates interest in the applicant. Why does he have this? Asking the person to an interview would answer that question, and “bam. Now I have an interview, a window into the company.” Larry also feels that the blog has benefitted him personally, it’s changed how he approaches a problem and thinks. When he starts writing, he has a goal, a subject he wants to discuss. But, while the writes out the post and irons out the fact-checking; he finds himself having a different opinion or formatting a differently structured argument. Approaching projects at work in this same manner; creating a goal but being flexible to change as new information is made known, has helped Larry also stand out among a pool of interns at large accounting firms. His projects are more successful and thorough, and while he believes that he would have eventually come to this frame of mind when approaching a problem; Larry also feels that working on the blog has helped him reach this level of thinking sooner rather than later, and it’s pushing his success forward.