Arruda, William. “3 Critical Questions To Ask Yourself Before Building Your Personal Brand.” 11 Mar. 2014. Web. 16 Nov. 2014.

This article explains building a personal brand and what that actually consists of. A personal brand is something that a people will associate with a person’s name. This forbes website article gives 3 very critical tips before creating a personal brand. A brand can be created through many different outlets, blogging being one of them. The 3 questions provided in this article can lead a person to the right direction towards narrowing down on what his/her brand will be.