Bloggers have the choice to reveal their identity, to blog under a different name, or to blog anonymously. Whatever their choice, it’s important to recognize the impact that their chosen identity will have on their blog and how readers respond to it.
When reading an anonymous blog, some readers may feel a disconnect to the anonymous blogger. The lack of identity behind the blogger can make them seem difficult to relate to or even mysterious and distant. At the same time, anonymous bloggers have the ability to successfully connect to all readers since their lack of information allows the reader to envision a writer they can relate to.
In terms of comfort, a reader might feel skeptical of an anonymous blogger. I would expect a reader to be more hesitant about trusting someone who isn’t comfortable enough to associate their name with their writing. What does that say about the content? And what does that say about the writer?
Anonymous blogging also has the potential to make readers feel uncomfortable if unethical writing is practiced. For example, an anonymous blogger can write about other people using their real names while withholding his/her own name. I view this practice as both unethical and unfair.
The only time, in my own opinion, when anonymous blogging is no big deal is when the topics discussed don’t really require identification or discussion of “people.” For example, if a blogger is writing about brownies or the latest pens, I don’t necessarily need to know what their name is and who they are. However, if I’m reading about the history of some President, I’d like to know who I’m gathering information from.