Chau, Michael, and Jennifer Xu. “Business Intelligence In Blogs: Understanding          Consumer Interactions And Communities.” MIS Quarterly 36.4 (2012): 1189-1216. Business Source Premier. Web. 17 Nov. 2014.


This article/study collects and analyzes the information throughout blogs contents and bloggers interaction networks. It focuses on explaining the consumer product and also companies by researching the potential value of business intelligence.