Rich, Jason R. (2014). Start your own blogging business: Generate income from advertisers, subscribers, merchandising, and more. Irvine, California. Entrepreneur Press.

I think this book is beneficial to my paper because most of my previous examples are geared towards a specific niche or type of blog, while this is more general. For example, fitness/lifestyle blogs and fashion blogs tend to be in their own little worlds. Using startup tips from a more general view can help make stronger points. Also, this book is very up-to-date, and new editions are published yearly, so it truly takes all the changes occurring constantly in trends, media, and technology into account.