Odell, Amy and Weiss, Emily. “How Emily Weiss started one of the fashion media’s most-respected beauty sites.” Buzzfeed Life. 3 June 2013. Web. 2 Nov. 2014.
In this article, style and beauty blogger Emily Weiss talks about the steps that she took to go from Vogue assistant to respected voice behind her blog Into the Gloss. It started as a small side project, and has since become a business for her, allowing her to attend New York Fashion Week and rub elbows with many prominent figures in the fashion and beauty industries. She also employs the technique of guest bloggers and interviews, which we’re currently learning about in class.