Chau, Michael, and Jennifer Xu. “Business Intelligence In Blogs: Understanding          Consumer Interactions And Communities.” MIS Quarterly 36.4 (2012): 1189-1216. Business Source Premier. Web. 27 Oct. 2014.


Since I might be changing my papers topic, I really wasn’t sure on what source to use so I decided to look through blogging articles. With this article, I believe I’ll show how business read and try to understand blogs in order to increase their sales. It does a great job by analyzing every aspect of a blog and show how the context within a blog could really say a lot about an individual.