W, Michelle. “Blogger or Brand?: Extending Your Online Identity.” The Daily Post. The Daily Post, 17 Jul. 2013. Web. 13 Oct. 2014. <http://dailypost.wordpress.com/2013/07/17/blog-branding/>
This article layouts the idea of if a blogger can create a brand through blogging. It goes into further detail about what a brand is and how it is beneficial through a blog. This article provides readers with the visual tips needed to become appealing as a blogger in creating a personal brand. The brand can be utilized for future job careers even when bloggers don’t think it will. Opportunities can arise from blogging as long as a person has the mindset that their name will be remembered. I also liked that the post was from a blogger’s perspective and not a news article. The author also provided related posts at the end of her post to entice people to further look into creating a brand through blogging.