“How I Turned My Food Blog into a Career. – Sallys Baking Addiction.” Sallys Baking Addiction RSS. N.p., n.d. Web. 05 Oct. 2014.

The creator of this blog, a woman named Sally, explains how she turned her love for baking into a successful blogging business.  She mentions immediately that she has a college degree in marketing and so had some background in knowing what it takes to run a successful business.  However, there were many aspects of her blog, such as the visual layout, finding creative recipes, using social media effectively, etc. which she was unfamiliar with and had to teach herself in order to make her blog appealing enough to earn money.  She goes through all the different areas within her blog such as photography, communicating with her followers, writing creatively, etc. and explains all that she had to learn and accomplish in order to turn her passion into a business.

This source will be very helpful when writing my essay because Sally breaks down very clearly and concisely what exactly she had to do before she could make a career out of blogging.  The three points which I want to discuss in my essay (time commitment, visual appeal, and culinary originality) are all covered in her blog post.  For example, in terms of time commitment, Sally describes how important it has been to stay in contact with her followers and respond to their questions/comments in order to ensure that people will return to her blog.  This is an excellent source to use because it is very detailed and provides concrete answers to the questions and ideas which I will be exploring in my essay.